2568 Ross Clark Circle, Dothan, AL
2568 Ross Clark Circle, Dothan, AL
Website Privacy Policy
​
Effective Date: August 14, 2026
Last Updated: August 14, 2026
​
At Clark’s Flooring Company ("we," "us," or "our"), accessible via https://www.clarksflooringcompany.com, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, request a quote, engage our residential or commercial flooring services, or interact with us online and offline.
Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use the site.
​
1. Information We Collect
We collect information that identifies, relates to, describes, or could reasonably be linked directly or indirectly with you or your business.
​
A. Personal Information You Provide Directly
We collect information you voluntarily provide to us when filling out online forms, requesting estimates, scheduling consultations, submitting vendor applications, or communicating with us. This includes:
Contact Information: Full name, business/company name (if applicable), job title, email address, physical address, job site address, and phone number.
Project Details: Project scope, flooring preferences (e.g., hardwood, luxury vinyl, tile, carpet), residential vs. commercial specifications, square footage estimates, and timeline requests.
Account & Billing Data: Payment details, billing address, and transaction histories necessary to process orders, retainers, or job completion payments.
Customer Communications: Messages, inquiry details, or feedback submitted through contact forms, live chat tools, or direct emails.
​
B. Information Collected Automatically
When you visit and navigate our website, certain technical information is automatically collected through cookies, log files, and analytical tools:
Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data.
Location Data: Approximate geographical location based on your IP address to route inquiries to regional representatives or service areas.
Cookies and Tracking Technologies: Details regarding how you interact with our site elements (see Section 5 below).
​
2. How We Use Your Information
We use the information collected for clear operational and business purposes, including:
Fulfilling Service Requests: Providing accurate flooring estimates, managing site visits, processing work orders, and completing residential and commercial installations.
Business Operations: Communicating with property owners, general contractors, property managers, subcontractors, and vendors regarding project logistics and timelines.
Customer Support: Responding to customer inquiries, service requests, warranty claims, and follow-up care.
Marketing & Communications: Sending periodic updates, promotional offers, project showcases, or service announcements (you may opt out at any time).
Website Optimization: Improving website layout, functionality, page speed, user experience, and tailored content performance.
Legal & Security: Protecting our business against fraud, unauthorized transactions, or legal liabilities, and ensuring compliance with local laws and contractual agreements.
​
3. Text Messaging & Mobile Communications (TCPA Compliance)
If you elect to provide your mobile phone number via an online request form or SMS opt-in, you consent to receive informational and transactional communications from Clark’s Flooring Company (such as appointment confirmations, estimate updates, and project scheduling notices).
No Mobile Information Sharing: Mobile information and phone numbers collected for SMS consent will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.
Opt-Out: You can opt out of receiving SMS messages at any time by replying STOP to any text message received, or by contacting us directly. Standard message and data rates may apply.
​
4. Information Sharing & Disclosure
We do not sell, trade, or rent your personal information to third parties. We only share information in the following limited circumstances:
Service Providers & Subcontractors: We may share relevant project and job site details with trusted third-party service providers, freight deliverers, or specialized installation technicians who assist in executing work orders on our behalf. These parties are obligated to keep your data confidential.
Third-Party Software & Analytics: We utilize trusted software tools (e.g., website hosting platforms, customer relationship management (CRM) systems, email delivery providers, and web analytics tools) to maintain business operations.
Legal Requirements: We may disclose information if required to do so by law, court order, or governmental regulation, or if necessary to protect our legal rights, property, or safety.
Business Transfers: In the event of a merger, acquisition, re-organization, or sale of company assets, client and project records may be transferred as part of the business assets.
​
5. Cookies & Tracking Technologies
Our website uses cookies, web beacons, and similar tracking tools to enhance user navigation and gather statistical data.
Essential Cookies: Necessary for basic website performance and form functionality.
Analytics Cookies: Help us understand how visitors interact with the site, which pages are most popular, and where traffic originates (e.g., Google Analytics).
Managing Preferences: You can instruct your web browser to refuse all cookies or notify you when a cookie is being sent. However, disabling cookies may limit your access to certain features on our site.
​
6. Data Security & Retention
We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Data submitted through our web forms is transmitted securely using encrypted connections (SSL/TLS).
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, complete active projects, address legal or tax requirements, or resolve warranty obligations.
​
7. Your Data Rights & Choices
Depending on your jurisdiction, you may have the following rights regarding your personal data:
Access & Rectification: You may request a copy of the personal information we hold about you or request corrections to inaccurate data.
Deletion: You may request that we delete your personal data, subject to certain legal or operational retention exceptions (e.g., active invoices or tax records).
Opt-Out of Marketing: You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of our emails or contacting us directly.
To exercise any of these rights, please submit a request using the contact information below.
​
8. Third-Party Links
Our website may contain links to external sites (such as flooring manufacturer catalogs, social media pages, or hardware partners). We are not responsible for the privacy practices, content, or data policies of those third-party websites. We encourage you to read the privacy policies of any linked site you visit.
​
9. Children’s Privacy
Our services and website are intended strictly for adults and commercial entities. We do not knowingly collect or solicit personal information from individuals under the age of 13 (or 16 where required by law). If we learn that we have inadvertently collected data from a child, we will promptly delete it.
​
10. Updates to This Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect operational, legal, or regulatory changes. Any updates will be posted on this page with an updated "Last Updated" date at the top. We encourage you to review this page periodically.
​
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how your information is handled, please contact us:
Clark’s Flooring Company
Phone: 334-479-0556